JOYLAND AMUSEMENT PARK began its legacy of fun in the late 1940's under the name of Mackenzie Park Playground. Through the years, it entertained thousands of people in the West Texas area. By the late 1960's, the amusement park had begun to deteriorate along with the Mackenzie Park area.
In 1973, along came the Dean family who had eyed the amusement park for years. The Dean's had been around the amusement business for a number of years owning several rides at Wonderland Park in Amarillo, Cliffs Amusement Park in Albuquerque, Funland Park in Wichita Falls plus arcades in the Amarillo area.
When Jimmy and Katie Dean purchased Mackenzie Park Playground it was in need of lots of work and changes. The first change was a new name to let everyone know it would no longer be the same old run down amusement park. It was decided that Joyland Amusement Park would be the new name. Starting with 13 rides in 1973, Joyland has grown steadily to its present size with over 30 rides and attractions.
Joyland is now in its second generation of family operation. David Dean has been involved in operations, maintenance and management since 1973, and became president of the corporation after Jimmy Dean's death in 1993. Katie Dean and Kristi Dean, David's mother and wife respectively, are actively involved in management and daily operations of the park.
Joyland's long term plans include continuing to add thrill and water attractions which will target the entire family as well as providing a place where families and friends can create unforgettable memories together. Joyland is a West Texas fun filled tradition located in the heart of Lubbock's popular Mackenzie Park recreation area. Joyland has great rides and attractions, over 30 in all, ranging from water coaster to roller coasters to junior rides and family classics, like the colorful carousel, food favorites, exciting fun games and group outing facilities. It's a place where family, friends, and co-workers can share fun times and create unforgettable memories.